COVID-19 marketing campaign
Client
Walgreens
Role
Graphic Designer & Copywriter
Scope
COVID-19 vaccine and testing brand campaign to reinforce Walgreens as safe and trusted provider across the United States.
The challenge
With the increased circulation of conflicting COVID-19 information, Walgreens aimed to deliver unified messages across campaign channels to help customers easily access educational content and appointments.
Digital assets
Website landing pages
Digital displays & billboards
Mobile app screens
Social media ads
Email newsletters
Guiding customers on safe path towards vaccination through educational and promotional content
Print assets
Posters
Flyers
In-store easels
Brochures & buck slips
Banners
Crafted 100+ digital and print assets, contributing to the administration of 20M+ tests and 50M+ vaccines.
Impact and feedback
“You have dove into our brand and produced content that makes scheduling and learning more about COVID-19 extremely patient friendly. On top of that, you have been an amazing partner throughout the entire process. When I say I don’t know what we’re going to do without you…. I mean it! We appreciate you and will miss working with you!”
Brand Marketing Manager, Walgreens